![]() ![]() ![]() ![]() Red is a powerful choice for businesses that want their branding to stand out from the pack. Whether used alone, or as an accent color, red is a powerful choice for a logo color. This is to create a premium cinematic feel as we continue to set the industry standard for original content.Īnd while not exactly an emotion, red has also been shown to stimulate appetite (which is why you see it in many food and restaurant logos). Our primary logo is Netflix Red on a black background. From an accounting perspective, your income statement shows whether a business is in the green, black or red. The expression “in the red” generally is used to describe a business that is operating at a loss. The most famous brand that uses a swan for its logo is Swarovski. “There’s an incentive to make logos red because red is the most visible color,” says Bevil Conway, a neuroscientist and artist with the National Eye Institute. As a result, Shell was able to skyrocket from a rather weak market position to the top 2 of the world’s leading oil companies.The photo receptors in your eyes are particularly sensitive to long wavelength light, which we see as red. With great success: Shell had already been prepared for an oil-shock scenario when others didn’t even dare to think about it. Then, in the 1960/70, a team at Royal Dutch Shell adopted scenarios for business purposes. Scenarios were originally applied by the US Air Force for strategic planning. We also apply scenarios for a new form of project planning, for structuring workshop discussions, and for engaging people in collaboration in a new way. With scenarios we guide individuals, companies, startups, NGOs, business associations, political bodies, research organizations, etc. to better decisions in strategy-, reform- and change-processes and in the development of new business ideas. And it is action-oriented in every step. In the scenario process, managers create and discuss various plausible stories of the future and their implications for strategic decisions to be taken in the present moment. In our approach, the scenario technique is a living, continuing, and comprehensive process, shaped by the people who participate in it. The key to success is to identify critical uncertainties and to see a VARIETY of future outcomes and possibilities.įor this purpose, scenario planning guides your mind and intuition in a structured, analytical process, which may lead to surprising outcomes and help you and your organization to stay open, flexible, and to expect the unexpected. Not by trying to predict ONE possible future – as trends and forecasts do. How? Scenario planning - or simply scenarios - is an excellent way to become aware of possible develop-ments before they occur and to take conscious decisions accordingly. ![]() Then start to actively manage change and see it as a great chance for growth and improvement. Yet, only few people and organizations are prepared for this perpetual change and can handle it with the needed strategic flexibility.ĭo you want to be successful, no matter what the future holds?ĭo you want to turn uncertainty into competitive advantage?ĭo you want to actively create choices and influence future developments? No one can afford to stand still in today's fast moving and ever changing world. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |